2025 HHD Sales & Technical Training
From humble beginnings in 2019, Holiday House Distributor's annual training and equipment shows have grown.
The Fall 2025 show in Frisco, Texas will feature new elements including a Sales training focus hosted by Automatic Merchandiser's & OCS Nation podcast host, Bob Tullio.
Holiday House Technician Training
Embassy Suites Dallas-Frisco Hotel & Conference Center
Book Your Hotel Room
REGISTER NOW
Download detailed schedules for easy reference:
Event Schedule - At a Glance (PDF) Sales Training Schedule (PDF) Technician Training Schedule (PDF)
Sales Training Schedule
Monday, September 29, 2025
- 12:00 - 5:00 - Early Registration
- 1:00 - 1:30 - Welcome
- 1:30 - 2:45 - SALES TRAINING - Bob Tullio - Selling OCS, Coffee Tasting, Surveying
- 3:00 - 4:30 - SALES TRAINING - Bob Tullio - Getting in Front of Customer/Closing the Deal
Tuesday, September 30, 2025
- 7:30 - 8:30 - Registration
- 8:30 - 11:00 - General Session - Filtration, Flood Prevention, Electrical Tips, Urnex
- 11:15 - 1:00 - FILTRATION - Technical Training Session
- 1:00 - 2:00 - Lunch
- 2:00- 4:00 - COFFEE ROASTING - Tom Bauer
- 4:00 - 6:00 - Trade Show
- 6:00 - 9:00 - Welcome Dinner
Wednesday, October 1, 2025
Technician Training Sessions are 2 hours each class
- 7:30 - 8:30 - Breakfast - Hotel Guests
- 8:30 - 9:30 - MFG SALES TRAINING - De Jong Duke
- 9:45 - 10:45 - MFG SALES TRAINING - Newco
- 11:00 - 11:45 - MFG SALES TRAINING - Follett
- 12:00 - 12:45 - HLF/Thermoplan
- 12:45 - 1:45 - Lunch
- 1:45 - 2:45 - MFG SALES TRAINING - Evoca/Cafection
- 3:00 - 3:45 - MFG SALES TRAINING - Flavia/Lavazza
- 4:00 - 5:00 - MFG SALES TRAINING - Bevi
- 5:30 - 6:30 - Reception - Light Tapas
Thursday, October 2, 2025
Technician Training Sessions are 2 hours each class
- 7:30 - 8:30 - Breakfast - Hotel Guests
- 8:30 - 9:30 - MFG SALES TRAINING - Bravilor
- 9:45 - 10:45 - MFG SALES TRAINING - Nepresso
- 11:00 - 12:00 - MFG SALES TRAINING - SEB Prof. / Curtis
Tech Training & Trade Show Areas
Tech Training Areas:
- De Jong Duke - Hamilton
- Follet - Gallant Fox
- Cafection - Rockhill
- Bravilor - Winchester
- Flavia - Comanche / Lavazza - Citation
- Bevi - Ranger
- Nespresso - Whirlaway
- Newco - Lebanon
- Urnex / Vivreau - Sea Biscuit
- HLF / Thermoplan - Traveller
- Monet Coolers - Erudia
- SEB Prof / Wilbur Curtis - Bush
Trade Show Areas:
- Holiday House
- Everpure
- Urnex - Sea Biscuit
- Homeland/Omni Pure
- John Guest
- Caldwell Brokers
- Vivreau Filters
- All Equipment Manufacturers
Don't miss this comprehensive training opportunity!
Note: All attendees will sign up for their manufacturer sessions upon registering.
SECURE YOUR SPOT TODAY
Contact us for more information about the training program, accommodations, or registration assistance.
Email: info@hhdonline.com
Phone: 800.443.4318
We look forward to seeing you in Frisco, Texas!
